Why You Can't Focus at Work (And the Morning Fix High Performers Use)

You sit down to work. Within minutes, a notification, a question, a thought — and you're gone. Research from ActivTrak's 2025 Workplace Report found that it takes 23 minutes to fully regain focus after a single interruption. Most people are interrupted every three minutes. Do the math: you may never actually reach deep focus at all.

The problem isn't your calendar. It's your energy.

Time management tells you to block your hours. Energy management tells you to protect your peak state because the quality of your focus determines the quality of your output, not the number of hours logged. McKinsey confirms that high performers don't work more. They work during the right state.

That state starts in the morning.

The first 60 to 90 minutes after you wake up are your highest-leverage window. Cortisol peaks, dopamine is primed, and your brain is wired for its sharpest thinking. What you consume in that window, physically and mentally, sets the ceiling for your entire day.

That's why we built Power Coffee around that exact moment. A clean functional formula with caffeine and taurine, a combination that a 2025 peer-reviewed meta-analysis confirmed enhances cognitive performance and reaction time, designed to extend your peak state, not spike and crash it.

No jitters. No 10 AM wall. Just the focus your morning was built for.

Your first win of the day starts here. → Try Power Coffee

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