Ginkgo Biloba and Focus: What the Research Actually Says (And Why It's in Your Coffee)
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The Most Honest Question You Can Ask a Supplement Founder
Does the person who built it actually use it?
Not at a launch event. Not in a promo photo. Every morning, before anyone is watching.
That's the bar I set for Power Coffee when I started building the formula in 2024. If I wasn't reaching for it at 5am because it genuinely worked, it wasn't ready.
Why I Built It for Myself First
I'm in Ironman training. My mornings start before 5am and don't slow down until early afternoon. I needed something that could fuel a 90-minute ride and carry me through a full slate of work without a cortisol spike at 8am and a wall at 10.
Nothing on the market worked for that schedule. High-stim pre-workouts destroyed my focus window. Regular coffee got me started but didn't last. Functional coffees were usually under-dosed on everything that mattered.
So I started building.
5 Versions. 3 Taste Panels. One Formula.
I used AI-assisted research to identify ingredient combinations that matched the physiology of sustained output — not just the feeling of energy, but the metabolic and cognitive conditions for real performance.
The result: 175mg caffeine for clean activation, 5g pea protein to stabilize blood sugar, 2g taurine for endurance and neuromodulation, matcha for extended release, ginkgo biloba for cerebral blood flow, cinnamon for inflammation support.
Eleven ingredients. Nothing hidden. Every amount justified.
Still Drinking It. Still the Same Formula.
430 mornings later, the formula hasn't changed. Not because I haven't looked. Because nothing I've tested works better for the way I live.
If your morning looks anything like mine — early starts, long days, no margin for an energy crash — this was built for that.
[Try Power Coffee →](https://www.thepowercoffee.com)
